Creating jewelry with just your two hands and a creative passion is an incredible feeling, and for many it has become a lucrative sideline.
Jewelry has always been a product that customers never seem to get enough of, with an endless color palette and materials to appeal to all tastes and styles.
If your production line is expanding and your jewelry is in demand by people outside your circle of friends and family, it may be time to turn this side activity into a business. Here is a guide to get there.
Get your materials wholesale
If you plan to make a living from making your jewelry then you will need to start sourcing your materials, beads and Wholesale crystals in australia.
This will give you immediate savings so that your material expenses don’t eat into your profits. A wholesale supplier will also give you access to a greater range, but you may need to show proof of ABN to purchase products, so find out what is required before placing an order.
Get into the habit of buying more beads, clasps, and crystals than you need so you have a good stock to create the jewelry you dream of or the designs your customers have requested.
Working with wholesalers also makes tax time easier as they are very knowledgeable about how they charge.
Market your creations
You can spend thousands of dollars on marketing or you can be very strategic and present your jewelry to people for a lot less. First of all, you need great photographs because that is what will determine how many people click on your ads, follow your social media pages, or encourage more website visits.
You can take great photos on your smartphone and run a thriving business with social media shopping alone.
If you choose to build a website, be sure to keep it up to date with your inventory to reflect the inventory you have.
You can also choose to sell your jewelry in local markets or by partnering with manufacturers in your area. This local marketing can be incredibly effective and can give you strong word of mouth and a regular following.
Create a brand look and values
The appearance of your brand will influence a lot of your creative designs, and it will also influence your packaging and even the words you use to describe and market your pieces.
Are you a casual brand that values ââsustainable practices? Or are you a bold brand that honors minimalism and contemporary design? Clearly identify who you are, then think about your user journey and what you want your new customers to think when they unbox their orders, browse your Instagram, and generally immerse themselves in your brand.
Legitimize your business
Going from a hobby to a business can require a real shift in mindset, which is why these business processes can be one of the last things new businesses will embrace.
At the bare minimum, you want to have a business name, email address, and contact number, website, or social media account that customers can visit.
If you really want to improve your side business, you can also design an email signature, create an order confirmation email, provide follow-up details, and prepare standard answers to any FAQs you might start using. .
In a world of constant hacking threats, you want to look legitimate so that customers are confident they will buy your jewelry when they find you. You can also seek legal advice or contact the Australian tax office for advice on anything you may have missed.
Congratulations on starting this exciting journey! We hope you find this guide helpful as you transform your jewelry design business into a full-fledged business.