Chinese clothing brand slammed for controversial children’s shirt saying “Welcome to Hell”

China’s biggest clothing brand, JNBY, has apologized after drawing back backs for producing children’s shirts with printed phrases saying “Welcome to Hell” and “Let Me Touch You.” For example, one of their drawings featured images of people identified as Indians being shot at with phrases such as “The whole place is full of Indians. I am going to take this gun and blow them up to pieces. “

References from Grim Reaper, Hell

Apparently, the children’s shirt, which also featured Grim Reaper images, was taken down by JNBY. It happened after a mother-of-one criticized the shirt online, and it caught on like wildfire. She said her family bought the JNBY item for her four-year-old without understanding the meaning. The outlet said it emerged that JNBY had produced controversial clothing in the past as well. The hapless mother took to Chinese social media platform Weibo and reportedly said, “Welcome to hell. Excuse me? Who do you welcome?

“The place is full of Indians, this weapon will tear them to pieces”, said the design of the shirt.

Since then, people have shared photos of other controversial pieces produced by the Hong Kong-listed company that allegedly included a black coat allegedly with an image of a person being hit by arrows. The words accompanying the image read, “The whole place is full of Indians. I’ll take this gun and tear it to pieces.

Apparently, several Weibo users wondered why JNBY had not been penalized before. One person commented on the social media platform, “I don’t know if the designs were deliberate, but surely there are others across the company who can understand their meaning? “. According to the report, the person explained that it was not common for some Chinese brands to print texts in other languages ​​in their articles.

JNBY apologized on social media

The BBC said JNBY apologized on Instagram-like app Xiaohongshu and said it had received complaints about “inappropriate impressions” on its designs and was sorry. He added that the brand’s design philosophy has always been “freedom of the imagination” and that its original intention was to come up with more “unique” designs. The company reportedly said: “But we also understand that the most important thing is to convey good values”, saying that it treated the incident as a “warning”. JNBY said, “In the future, we will do better by incorporating innovative and creative designs with good values. “

IMAGE: Facebook / Twitter

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