Country music festival debuts at Discovery Park

This weekend, 25,000 enthusiastic country fans from across the country are expected to flock to Discovery Park each day.

SACRAMENTO, Calif. — The first GoldenSky country music festival debuted a week after the Aftershock festival drew record crowds.

More than 25,000 enthusiastic country fans from across the country are expected to visit Discovery Park each day.

“It’s our first inaugural day. We’re excited to start our new tradition here in Sacramento,” said Holly Doscher, Director of Marketing for Danny Wimmer Presents.

While Sacramento hosts dozens of events and concerts, country music concerts don’t usually become one of the biggest events.

“We haven’t had a country music festival of this magnitude in Sacramento,” said Mike Testa, president and CEO of Visit Sacramento.

24 artists perform during the two-day event, including Tim McGraw, Sam Hunt and Carly Pearce. Attendees can also enjoy a craft beer festival, dance hall, and farm-to-fork dining experience.

“I’m thrilled. We’re big Aftershock fans, so for them to have a country music festival is even better,” said Jesse Veloz, an attendee who traveled from Merced to enjoy the festival. “Certainly during COVID I was dying for a gig so I have to go to all the festivals.”

Country fans enjoyed the first day of big headliners with clear skies and pleasant weather.

“We were surprised we got to see so many big names in one weekend and the weather is perfect so it will be awesome,” said Fawn Smith, another attendee.

Recent and upcoming major events in Sacramento are providing a much-needed boost to the local economy two years after many small businesses suffered a major financial hit amid COVID lockdowns and restrictions.

Last weekend’s Aftershock festival is estimated to have grossed $28 million according to Testa. Another significant increase in revenue is expected from this event.

“Certainly in the tens of millions of dollars. The great thing about these festivals is that over 60% of the attendees don’t live in Sacramento, so they’re flying here, they’re renting cars, they’re staying in hotels, they’re spending money. money in our restaurants and bars,” Testa said.

Danny Wimmer Presents – producer of Aftershock and GoldenSky says the first launch is just the first of many GoldenSky country music festivals to come in the years to come.

“Aftershock started as a one day event with 12,000 people and now it’s a four day event with 160,000 people, so that’s GoldenSky’s goal. We would like to reach that level,” Testa said.

The festival will take place again tomorrow from 12:00 p.m. to 5:00 p.m. Tickets can be purchased here.

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