Cricut: Happy 2022, by Cricut

Dear Cricut Community,

I love to write this holiday letter. It gives me the opportunity to reflect on the year that has just ended and to share my thoughts on the year ahead.

2021 was the year our small business grew a lot. I’m not talking about the size of our team, our company, or how many countries we’re in – more on that below. Rather, I mean we have grown as a team due to our relentless commitment to listen, learn and perform in all circumstances. We made mistakes, but we took on our challenges and took advantage of these moments to learn and improve.

Cricut is an innovative company. We want to delight and have amazing experiences for inspiring people in our community around the world. Our mission at Cricut is to help people lead creative lives, and we have continued to execute that mission through the many innovations we’ve launched this year for this global community, such as our new Cricut Maker 3, Cricut Explore. 3, Cricut Mug Press, BrightPads, and an incredible portfolio of news Smart materials.

This year we also presented Cricut Learn to help our community improve their skills. As the new home for Cricut educational resources, including live lessons and on-demand content, this site is for all types of creators, from those just starting out to creators willing to try a new medium. I am so excited about what we have planned for the growth of Cricut Learn.

Also, as promised in my letter 2020, we focused this year on our software platform – Cricut Design Space – to improve the overall user experience and reliability. You asked kerning and gap – and we delivered. We’ve added new genres and designs of international significance, doubling our library to over 200,000 images. We also wanted to make it easier for you to find whatever you’re looking for to complete your project – so we’ve added Universal search, allowing you to search for images, ready-made projects and user profiles right from the Design Space home screen. This is just a sample of what happened this year, and there is much more in the works.

You will continue to see our focus on launching innovative products, significantly improving Design Space, improving our content offering, and expanding our portfolio of accessories and materials.

This year we also created the #MakeItForward initiative, which grew out of the many moments of kindness we’ve seen over the years from our Cricut community. So many members are making beautiful projects from the kindness of their hearts for their family, friends and even strangers to support a personal business or social cause. When we see your inspiring stories, it makes what we do even more meaningful. For #MakeItForward, we invited our community to help us support The birthday party project, an organization that helps homeless and disadvantaged children celebrate their birthdays. You rose to the challenge and completed over 11,000 projects for children to fulfill their birthday wishes.

With that, I say “thank you”. We’ve built our business around the idea that we can help people lead creative lives and create amazing products that make our customers happy. As we have grown with you over the years, we have come to realize how much our community is showing us what is really possible. Thank you for giving our team the opportunity to serve you and be a part of your life.

Before concluding this letter, I would like to express my gratitude for my team. Our team is passionate about our mission, our culture and our creative community. They have continued to deliver despite all the challenges the world has experienced in the past 12+ months. At Cricut, one of our values ​​is “Proud and Hungry”. We are very proud of what we have accomplished and look forward to doing much more for you in the coming year.

Wishing you a happy new year 2022,

Ashish Arora, CEO of Cricut
& the Cricut team

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