Funds for the Marpipe advertising test platform

Funds for the Marpipe advertising test platform

September 15, 2021

New York-based multivariate ad creative testing specialist Marpipe has raised $ 8 million in a Series A funding round, which he will use to grow his platform, double his team by then. end of the year and triple it in 2022.

Marpipe’s automated platform allows brands to upload their designs and ideas, create and test all potential creative possibilities within days, and get their audience to decide which creative executions to develop and scale. Customers understand why their ad design is working or not working, and how to optimize their elements. Performance data is available for each ad element within one week.

New funding was led by Stage 2 Capital with participation from ValueStream Ventures, Commerce Ventures, Ripple Ventures and Samsung, while Laconia Capital Group, Math Capital and TIA Ventures were among those extending their existing investments in the company. . The latest funding is in addition to Marpipe’s initial $ 2 million increase in 2019. Dan Pantelo (pictured), Founder and CEO, comments: “This new funding will significantly strengthen Marpipe’s efforts to build the technology stack that enables creatives to predictably deliver a winning ad. Creative’.

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