Durban – Globally, social media influencers are in demand with local and international brands looking to collaborate to expand their reach and drive conversions.
Almost every industry has seen an increase in the number of influencers, and many career professionals are quitting their 9-to-5 jobs or adopting influencing as a sideline.
An influencer is a social media personality with a large number of loyal and engaged followers, and as a follower of a social media influencer, you would eagerly await expert advice and product or service recommendations. – this is what is fueling the demand for influencers.
If you want to become an influencer, here are five easy steps to follow.
1. Select your niche
The first step to becoming an influencer is to select your niche. Pick a niche that interests you, where you can consistently create content and connect with an audience.
Having a certain level of expertise in the field can help establish yourself as a credible influencer.
It is important to choose something that you are passionate about and that you will like to devote your time and energy to – it could be your love for cooking and new recipes or DIY or even makeup and fashion.
Additionally, select two or three niche interests, but don’t make it too broad.
2. Create or update your social media profiles
So you have chosen your niche, now you need to select your favorite social media platforms. Update your profile picture and bio – people recognize a social media profile by the profile picture and your bio is the first thing someone sees when they visit your profile.
Also, for your profile picture, make sure the image quality is good and your face is clearly visible.
Most influencers have more than one social media platform, choose two or three to focus your efforts on those platforms.
Once you have selected your platforms, you need to either create new profiles or optimize your existing profiles into a business account.
3. Understand your audience and target market
Right before you start posting content to your social media platforms, take the time to understand who your target audience is and what your goal is.
As an influencer, you will have an impact on your audience and create a strong bond with them. It is important that you know who you are targeting, so that you can retain interest and then do it well to retain your audience.
The first step to understanding your audience is to analyze your current subscribers to gain insight into their demographics and interests.
There are several social media platforms with built-in analytics tools that provide audience information and activity. For example, there’s Twitter Analytics, which provides information about the interests, gender, locations, and activity of your current followers on your page.
4. Create relevant content and post regularly
As an influencer, your posts should be useful and relevant to your followers. The more you interact with your audience, the more people will be influenced by your opinions and recommendations.
Subscribers will not only like your posts, but also share them on their personal pages. It is important to formulate a content strategy and use a combination of different content, preferably one that will appeal to your audience.
Once you have decided on the types of content, you need to plan the frequency and timing of publication.
Social media platforms have an algorithm that gives preference to accounts that post regularly.
5. Public engagement and collaboration with the brand
When you start posting content, you often get likes, comments, or shares on your posts. As an influencer, it’s important to connect with your followers to maintain this cordial relationship.
Remember, it’s a good practice to respond to comments, answer any questions your followers ask you, and also “like” their comments to show your appreciation.
And then, declare yourself as an influencer who is interested in brand collaborations. Add this to your bio that you are an influencer and are interested in collaborations.
Remember to include your contact details for potential clients.