Jaguar Land Rover CEO on chips, electric vehicles, quality and discovery

We know you’re hard at work on the new electrified Jaguar range, but what about the new Land Rover models?

“We will also advance some of them, even earlier than planned to deal with electrification. But I cannot give details yet.”

Your Land Rover brands are extremely strong, but even if you have work to do on the Land Rover Discovery family, don’t you?

“Yes, that’s true. Our success with the new Defender has certainly had an effect on Discovery’s position. But we believe Discovery has a big role to play within Land Rover as a whole family, and we work hard for it.”

What kind of niche can Discovery have?

“It’s always been a very family-friendly model, the response wants to improve on that. It needs to have many of the best features of our luxury models, but with an emphasis on practicality and affordability.”

Given the relatively high prices of your cars and the demand for new models like the Defender, surely you must be the envy of the automotive world?

“Yes, I believe you are right. We certainly have a lot of satisfied customers. Just yesterday I was talking to a neighbor of mine who has a Range Rover Sport. He stopped me in the street and said ‘Thank you , Terry. my car.’ It was a great moment.”

About Armand Downs

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