Jessica Gao on KEVIN’s design for ‘She-Hulk’

***SPOILER ALERT: ***Massive spoilers for the season finale of She-Hulk***

***I warn you!***

*****3, 2, 1 …***

Throughout She-Hulk’s introduction to the Marvel Cinematic Universe, we’ve seen Jen Walker express her frustration with us, the audience, but somehow accept her story as the way things are meant to be. In the story, Jen Walter (aka She-Hulk) has had some agency, but sometimes coming back to us means accepting some sort of fate. However, as the finale developed, Jen basically said, “F^ck, that” and wanted a word with whoever was running the show. After meeting many people at MCU headquarters, she finally met the MCU’s version of the creator, Kevin Feige.

Kevin is a robotic droid, with various features such as buttons, lights, and AI gear.
(Marvel Entertainment)

Well, that was more like Knowledge Enhanced Visual Interconnectivity Nexus (aka KEVIN) Let’s not twist things, Jessica Gao is the She-Hulk: Lawyer Showrunner and comic book legends Stan Lee and John Buscema (also likely due to Kenneth Johnson) are the creative heads who brought it to life. However, the opportunity to bring her into the MCU came through Feige’s advocacy and support. In this episode, this figure was portrayed as a magic-performing GLaDOS-like character and robot.

Design KEVIN

The concept of addressing the creator is not new to comics, especially not in Marvel. Often they are simply referred to as “The Creator”. Sometimes they are referred to by name. This take just took a step forward by making Feige more than a literal human and robot. This mythologizing of Feige is a force in the fandom and in the industry. Just look at how Warner Bros. Discovery, Universal Studios and many others have tried to make a 10 year cinematic plan like Feige.

gao said marvel.com, that she wrote a short description of KEVIN and gave it to the artists. Because the robot was based on a person, there had to be visual references. They all came back with similar designs. She says:

When the [visual development team] showed us different possible sketches of KEVIN, they were all wearing little hats. No matter what type of robot or machine it was, he wore a small black baseball cap on top. [Human] Kevin said, “Well, that doesn’t make sense, why would a robot wear a hat?” I said, ‘That’s the part that doesn’t make sense to you Kevin, that’s the line of logic that you won’t cross, we’ve pictured you as an AI brain that controls all the Marvel Cinematic Universes, but the thing you can’t ignore is that there might be a hat on the machine? And he said, ‘Yes.’ »

ceo marvel
(Christopher Polk/Getty Images)

The metal baseball cap brim in the final design was a way to give Feige the logic he was looking for and to include the work of all designers. In this back-and-forth, Gao credited Feige with pushing the writers to expand into the KEVIN scene by meeting other people along the way on the Marvel campus.

(via Marvel, featured image: Marvel & Alyssa Shotwell.)

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