BY TENDAI SAUTA
LOCAL fashion designer and founder of Chengetedza brand Moline Katiyo-Mayhew has successfully launched Chengetedza National Digital Zimbabwe Fashion and Handcrafts.
The launch was honored by local designers and representatives of the Zimbabwe Cultural Fund, the European Union and the German Society.
“The digital and craft fair was intended to connect Zimbabwean designers to the rest of the world,” said Katiyo-Mayhew.
South African arts promoter and designer Masechaba Moloi, who was among the guests, said the world has learned from fashion designers.
“Fashion tells a story for every aspect of our daily life as witnessed by soldiers, pastors, schools and thus designates fashion as a language,” she said.
Ruvimbo Linda Chingoto of Sleek Missy Collections, who was one of the show attendees, said: “Working with Chengetedza was amazing. All of my fascinators were made using scraps of fabric, I was able to explore new techniques that I am using now and the advice will forever be invaluable.
Another emerging fashion and craft designer, Caroline Masvingise-Godzongere said, “When I got an invitation to enter the Chengetedza Fashion Show competition, that’s when I designed kimonos, handbags, sandals and skirts. “
“I use codes to create new products, curtains, bed runners, cushion covers and table runners.
Masvingise-Godzongere is gearing up for another showcase at the 2021 Harare Agricultural Show ahead of the Zimbabwe Dubai Expo scheduled for next year.
Designer Catherine Tanyaradzwa Mudzimu said the fashion show was an inspiring and overwhelming event that enabled networking and marketing for designers.
Katiyo-Mayhew is a woman with many creative skills who wears different jackets including designer, skills development consultant, visual arts, fashion and crafts trainer.
She is also a humanitarian worker, visual artist and passionate about fitness.
Katiyo-Mayhew said she was inspired and taught by her mother, a nurse by profession.
“I launched my fashion brand HB Designs in 2010 at the Delta Gallery in Harare. As a skills development consultant, I volunteer my time to mentor and develop fashion and craft skills for youth and women, ”she said.
“As a working designer, I bring a hands-on approach to my training with the help of other skilled volunteer artisans. “
Katiyo-Mayhew said his passion is working with young people and women encouraging them to use their God-given talents for joy and to earn income.
“Fashion is a career, a necessity and an entertainment. My designs are unique, simple cuts and those in the diaspora who love an African touch are also drawn to my clothes, ”she said.
“It would be interesting to see designers integrate ethical means to promote sustainable fashion. And also create styles that use locally produced fabrics and hand-printed materials to keep their designs unique. “
Amid the COVID-19 pandemic that hasn’t spared the creative sector, Katiyo-Mayhew said she was busy working on a collection and publication that would be the nation’s premier digital fashion and craft show. as part of his Chengetedza project.
“During these COVID-19 induced blockages, I have managed to work on a number of projects which include Our Handcrafts on the Catwalk which was selected as part of the second Call Creative Actions project supported by Culture Fund, Creative Actions and the European Union, ”she said. noted.
“The creative sector needs to earn an income, so live fashion shows need to be held so that we can see the clothes in person and when these are closed we now know that digital platforms will bring these shows to the comfort of. our home. “
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