Kid Trax Toys partners with Ford Motor Company to recreate a miniature version of the iconic Ford Bronco

“At Kid Trax, we strive to bring creative play themes and current trends to life through our battery operated ride-on toys,” said Brianna purvis, Kid Trax brand manager. “Our partnership with Ford Motor Company allows us to continue this tradition, while deepening the bond between grandparents, parents and children by providing a unique way for them to share their own passions and fond memories through the joy of to play.”

Kid Trax’s Ford Bronco comes equipped with several lifelike features, including removable doors and a bedspread for three different looks. It’s real pedal acceleration, horn sound effects and working FM radio and MP3 player input provide realistic driving experience. The truck travels at a top speed of 5 MPH for the perfect balance of fun and safety, and Power Trax rubber traction strip tires ensure a smooth and stable ride. The Ford Bronco comes with a 12-volt rechargeable battery and wall charger so the fun never stops for a long time.

“After nearly 25 years, it is an honor to reintroduce and reinvent one of Ford’s most iconic vehicles alongside our partners at Kid Trax Toys,” said Marc Grueber, head of consumer marketing in the United States. “Our hope is that the children of Ford Bronco enthusiasts can experience the same level of joy and excitement as their parents!”

“The partnership between Kid Trax and Ford Motor Company enables both brands to meaningfully engage with their consumers and connect with each other’s demographics by bringing the Ford Bronco fandom to the preschool ensemble,” said declared Maura regan, President, Licensing International. “It’s a creative yet natural fit that provides an elevated experience for parents looking for unique children’s toys that match their own interests and hobbies. A great example of a smart license leveraging the fundamental strengths of both companies to create a new brand experience for consumers. ”

Kid Trax’s Ford Bronco ($ 499.99) will be available for purchase on November 2, 2021, exclusively at Target. Follow all the fun by following Kid Trax on Facebook, Instagram, Twitter, Youtube, or visit KidTraxToys.com/FordBronco.

ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a division of Dorel Industries (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerful brands, including Schwinn and Mongoose. Dorel Industries Inc. has annual sales in the United States $ 2.8 billion and employs approximately 8,200 people at facilities in twenty-five countries around the world. Kid Trax makes award-winning toys. The brand’s attention to detail, creative designs and play features take favorite gaming themes and licensed characters and bring them to life for the child.

ABOUT FORD MOTOR COMPANY
Ford Motor Company (NYSE: F) is a global corporation headquartered in Dearborn, Michigan, which is committed to helping build a better world, where everyone is free to move and pursue their dreams. The company’s Ford + plan for growth and value creation combines existing strengths, new capabilities and ongoing relationships with customers to enrich customer experiences and strengthen customer loyalty. Ford designs, manufactures, markets and services a full line of connected and increasingly electrified passenger and utility vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company aims for leadership positions in electrification, connected vehicle services and mobility solutions, including autonomous driving technology, and provides financial services through Ford Motor Credit Company. Ford employs approximately 182,000 people worldwide. More information about the company, its products and Ford Motor Credit Company can be found at company.ford.com.

SOURCE Kid Trax


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