the License this! Contest, produced by the leading trade fair organizer of the licensing industry, the Global Licensing Group, and the industry trade association, International licenses, announced the 2021 competition jury of 18 senior executives from all corners of the industry. Some of the companies and licensing agencies represented on the selection committee include Bioworld Merchandising, Boat Rocker Studio, Crayola, FYE, Hallmark, Licensing International, Lisa Mark Associates, Product Counsel, PowerStation Studios and Redbubble, in addition to partner InventHelp. and official sponsor WestEnd software.
After 12 consecutive years at European brand licenses, License this! is now a global competition with its debut this year in the US market at Licensing Virtual Expo, held August 24-26.
“Connecting with industry is mission critical in the licensing industry, and the License This! The program delivers just that: accessibility to a group of the world’s most influential licensing executives, ”said Anna Knight, vice president, licensing, Informa Markets. “We are so proud of the doors the program has opened for creatives and inventors over the past 12 years. Many of our past winners have continued to produce world-class products and licensing campaigns; we love to see winners and attendees returning to our annual events as exhibitors to watch.
The winner receives the following prize:
- Individual consultation with the jury members and the sponsor of the WestEnd Software competition;
- Exclusively to the winner of the individual consultation of the category “Inventions and product innovations” with InventHelp;
- Free turnkey stand at Licensing Expo 2022;
- One year membership in Licensing International; and
- One year membership in Products of Change.
Submit an entry here to compete for the opportunity to learn from 18 of the world’s most influential undergraduate executives; the call for nominations ends on July 19. Participants from Brand Licensing Europe and Licensing Expo Virtual can tune in to the live final held on August 25 – register to attend the free event here.
“The combination of licensed content and product conceptualization creates solid new innovations in technologies and game models that translate into powerful consumer experiences,” says Joe Moll, director, product design, engineering and relationships with inventors, Crayola and responsible for creating an innovative and unique pipeline of Crayola Products through internal cross-functional ideation and partnership with the external inventor community. “As a product developer, I am very happy to be a judge at License This! event this year and I look forward to reviewing innovative applications and learning how we can best bridge the gap between product inventions and licensing opportunities.
The competition is made up of three different categories:
- License this! Character and animation
- License this! Brand and design
- License this! Inventions and product innovations – produced in association with InventHelp
The Character & Animation and Brand & Design categories are for unlicensed brands and properties looking to use the Licensing Expo Virtual platform to obtain a licensing agreement or agency representation. Applicants are generally focused on Illustrator / Editing / Animation.
The Inventions and Product Innovation category relates to tangible product inventions (patented or patent pending) or innovative product designs that would benefit from licensing, either by entering (i.e. adding to it a character to improve it) or by exiting. linked to a manufacturer (that is, a wearable article that is authorized by a mass manufacturer of the inventor).
The competition offers illustrators, designers, animators and inventors of selected products the opportunity to present their concepts to a panel of expert judges. This is then broadcast live during Licensing Expo Virtual to an audience of manufacturers, retailers and brand owners.
“With thousands of available IP addresses and new products launching almost daily, it can be very difficult to differentiate yourself in this highly competitive industry,” says Knight. “License this! stays ahead of the competition and helps you hone your craft from an idea into a marketable product to success. “
Find out more about License This! and to submit an entry, please visit here.