Maserati partners with Hiroshi Fujiwara from Fragment

DISTURBERS BY DESIGN: Collaborations are nothing new for Hiroshi Fujiwara, multidimensional creator and founder of the street wear Project fragment.

The ambidextrous creative has rocked the establishment since the early ’90s and now Fujiwara is launching a new project with the Maserati design team at full speed, where a total of 175 cars will be offered for worldwide distribution. The Fragment Design x Maserati begins with the Ghibli Operanera and the special edition Ghibli Operabianca cars, which are said to symbolize “the deconstruction of conventions, a rebirth of hope and unmistakable statements of intent,” according to the company.

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Some of the accents include premium leather and Alcantara interiors with contrasting silver inserts, dark blue seat belts and a grille with a logo adapted for this special edition. Both cars are fitted with 20-inch matte black Uranus wheels and a badge with the Fragment logo on the C-pillar.

Another signature is the code M157110519FRG, which is positioned under the three side air ducts. The alphanumeric tag reflects the first four characters of the Ghibli identification code, followed by the six digits that record the date of the first meeting between Centro Stile Maserati and Fujiwara, then the three letters that Fragment considers an acronym.

Although not a new phenomenon, the fusion of fashion and super-fast cars has recently accelerated. Italian luxury car maker Ferrari organized its first parade earlier this month to unveil its luxury fashion collection for men and women at its headquarters. The designs were created by Creative Director of Brand Diversification Rocco Iannone.

A leader in the street wear culture in the 80s in Japan, he also worked as a producer, musician and visual artist and was one of the first DJs to play hip-hop. Fujiwara is also the creative force behind Ring of Color, “a collection of digital media with interesting information”.

Later this summer, there will also be a collaborative capsule collection of two t-shirts, a baseball cap and two hoodies. These garments will be sold exclusively on the Maserati online store and at certain dealerships.

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