Masquespacio designs Bun Turin: playful colors for a captivating interior

After so many long months of not being able to eat in a restaurant, having to settle for take out and deliveries, lovers of good interior design will be delighted to learn that a charming new restaurant has recently opened in Turin. Space is the work of creation studio Masquespacio, directed by Ana Milena Hernández Palacios and Christophe Penasse.
After the Spanish duo’s successful collaboration with the burger chain Bun for their location in viale Bligny, Milan, the decision was made to expand to Turin with a new branch located in an existing building in via Amendola, right in the heart of the city and a few steps from Piazza San Carlo. Thus, the three large shopping windows of the building flood the interiors with natural light, illuminate them abundantly while establishing a visual dialogue with the pedestrian street outside. This particular spatial conformation led to the decision to work with three colors, one for each area that faces the street.
Ana Hernández, Creative Director of Masquespacio, explains: “The idea of ​​playing with a color for each window creates a visual effect of the exterior which makes the viewer of the exterior move from one visual world to another, traveling through different experiences in the same space”.
On the Turin site, the already emblematic green Bun’s color – as previously used in Milan – is the one that immediately brings you to the command bar, while the pink and blue colors delimit the rest areas where guests can have their meals. Even at first glance, it is obvious that the two spaces are completely different from each other, a decision aimed at emphasizing the idea of ​​the universe in a universe evoked by Ana Milena Hernández Palacios.
More precisely, the pink space is based on the concept of sharing by means of a raised section, divided by arches, specially designed to give customers the possibility of sitting at different levels. The blue zone, meanwhile, adds a touch of fun to the whole experience, giving visitors the chance to taste Bun’s delicious burgers in a space that simulates a huge swimming pool. The effect is to make them feel like they are floating in water.
In keeping with Bun’s philosophy, which is rooted in durability From every possible angle, from the eco-friendly packaging to their line of plant-based Beyond Meat burgers, the seriality of the design elements also play an important role in making the restaurant recognizable. Indeed, certain decorative elements created especially for the brand by Masquespacio – such as furniture and arcades – have been taken over by the Turin-based agency, alongside durable and easy-to-clean materials such as ceramic.
Finally, it is crucial to remember that once again, the work of the design firm was based on the visual identity of the brand – a design signature already implemented in the first Bun restaurant in Milan.
New branches are expected to open in Milan in the near future, for which the Valencian duo will undoubtedly strive to use their cheerful and colorful approach to integrate Bun’s identity into new and unique spaces.

Christiane Bürklein

Project: Maskspacio
Location: Turin, Italy
Year: 2021
Images: Grégoire Abbate


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