New Balance and Mowalola unveil their first collaboration with the launch of the Mowalola 9060

BOSTON, MA – WEBWIRE


New Balance and Mowalola are proud to present their first collaboration with the launch of the Mowalola 9060. Originally shown on the runway for Mowalola’s Spring/Summer 2023 collection at Paris Fashion Week, the new 9060 collaboration features two colorways: black/ purple/yellow, and black/teal/pink. The former pair will be exclusive to Mowalola’s platforms. Both versions of the 9060 silhouette will be available for the first time on November 11 at 7 p.m. in the UK and worldwide on November 18.


Dubbed “Burglarwear”, the collection visually explores the concept of theft – what it means to take something for oneself, as opposed to stealing, by weaponizing property as a means of self-expression.


The creative campaign accompanying the launch features a dark and dangerous high-speed chase, involving the MBI (Mowalola Bureau of Intelligence), who are in pursuit of the girl with the most wanted shoes – the New Balance x Mowalola 9060. the perfect shoe, inspired by rebellion and nightlife, the coveted 9060 collaboration is durable for moshing and dancing the night away.


The New Balance x Mowalola 9060 features a leather and mesh upper sat on a chunky ABZORB midsole, delivering an athletic yet tech-focused look. The 9060 is a new expression of the refined style and innovation-driven design that has made the 99X series the home of some of the most iconic models in New Balance history. The 9060 reinterprets familiar elements from classic 99X models with a warped sensibility inspired by the proudly futuristic and visible tech aesthetic of the Y2K era.


The Mowalola x New Balance 9060 will be available exclusively on Mowalola.com on November 11th and globally on newbalance.com and at select global retailers from November 18 with a suggested retail price of US$179.99. To know more follow @new balance or visit www.newbalance.com.


About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people to create positive change in communities around the world through sport and craft. Made in the USA for over 75 years and representing a limited portion of our US sales, New Balance MADE US is a premium collection containing a domestic value of 70% or more. New Balance has five factories in New England and one in Flimby, UK. New Balance employs more than 7,000 associates worldwide and in 2021 had global sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information, please visit newbalance.newsmarket.com.


About Mowalola
Led by multi-faceted Nigerian designer and creative Mowalola Ogunlesi, MOWALOLA is the next generation fashion brand that has won critical and commercial acclaim while simultaneously building a dynamic world and home for its progressive and playful designs. Filtering his subjects through a futuristic, neo-psychedelic lens, Mowalola deconstructs maximalist glamor through his cohesive display of ready-to-wear and cross-cultural influences. The brand’s willingness to experiment with seemingly disparate allusions – erotica, club culture and African influences – continues to position it as a catalyst provocateur with a truly singular and ever-evolving vision. www.mowalola.com | @mowalola

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