Located in the privileged area of Pantai Indah Kapuk (PIK) 2, Indonesia Design District (IDD) adopts a new urban concept as the largest and most comprehensive lifestyle center in Indonesia. The first of its kind in the country, this latest breakthrough development from Agung Sedayu Group, a leading real estate developer in Indonesia, called on internationally renowned DP Architects (DPA) to bring their vision for a new retail experience. to Indonesians and design enthusiasts. The director of the world-renowned architectural firm, Rida Sobana, shared with Indonesia Design DPA the vision and design approach for IDD.
iD: What was the brief given by Agung Sedayu Group?
DPA: The specifications were to plan and design a “Raksasa Mebel Center Terlengkap dan Terbesar di Indonesia” or a “giant furniture center” on one level on an eight hectare site. The client was also specific in his request for a “modern furniture center” characterized by art and design flair. It should differ from the classic mall layout in Jakarta and be a space where customers are encouraged to live outdoors and tenants can host events.
iD: Share with us how well you translated the brief into your design?
DPA: The brief presented some challenges, but these were, in themselves, exciting opportunities to create a truly refreshing retail experience. In response to the call for the dossier for a one-story ‘modern furniture center’ on an 8 hectare site, we have moved from the standard interpretation of creating a furniture outlet store to offering a unique hub experience that dynamically combines retail and community within a single development via a semi-open shopping center concept. The design scheme we are proposing therefore prioritizes three things: connectivity, creativity and comfort.
Connectivity breeds interaction and, by extension, a sense of community. To achieve this, it was crucial to design the 8 hectare site on a human scale and with intuitive pedestrian paths. The site is therefore carefully planned in two zones – north and south. Each area has large drops and equal exposure to the main roads; namely, Jalan Sudirman in the south and Jalan Rasuna Said in the north. Surface parking is deliberately located along all four sides of the rectangular site. This allows equal access from the car park to the shops.
The expression of creativity is reiterated by the “blank canvas” function that we have proposed for the facade of each storefront. Intended to spark creativity among tenants, it offers everyone a unique opportunity to articulate and display their brand colors as an extension of their design aesthetic. In combination, it is envisaged to create a dynamic place of interest, which in itself will offer a WOW factor to the development.
A multidisciplinary approach to consider all climatic factors of the site is carefully considered to create a comfortable environment. By engaging in analyzing the path of the sun and wind-driven rain in our design process, we were able to plan for continuous, deep covered walkways and well-sheltered outdoor event spaces – a rare sight and feature. in Jakarta.
To further encourage interaction and community, a spacious F&B cluster is positioned at the heart of the site and made accessible to secondary drop-offs to the east and west of the site. Its semi-outdoor concept is designed to gel and neatly connect the north and south areas while serving as a “breathing space” for customers who need to cool off while shopping. The design simultaneously incorporates a spacious and covered event space in each zone and F&B group; provide opportunities for outdoor activities that blend into the design community and planned events that bring clients and tenants together and / or are a celebration of design.
iD: The design concept is an open plan along all the hallways, how do you deal with the wind and the heat?
DPA: This is where we focus on creating a comfortable environment. Jakarta is famous for its hot climate and heavy rains. For this reason, its shopping centers have, to this day, been designed as large multi-storey air-conditioned complexes.
In the case of the Indonesia Design District project, we countered this through a multidisciplinary approach that involves a careful study of the site taking into account all climatic factors from the design stage. These need to be complemented by thoughtful landscaping design and details, which includes large canopy rain trees in social spaces such as children’s play area, outdoor dining areas, lawns. green and aquatic features (eg ponds). Beyond aesthetics, they function as a passive cooling system providing shade and evaporative cooling of the microclimate respectively; thereby improving thermal comfort levels, which is crucial to encourage visitors to explore the Design District and maximize the enjoyment of their experience regardless of the weather conditions of the day.
Passive design strategies also work to provide a more sustainable built environment. For example, in an effort to achieve zero runoff, strategically located planters and absorption wells help capture excess runoff that is gradually channeled downstream to prevent flooding during severe thunderstorms. The design also applies green pavers in the parking spaces to encourage the permeation of rainwater into the underlying soil and gravel. Even the roof of the development is used. On this, we have arranged a space for rainwater retention tanks so that the collected rain can be used for housekeeping activities such as floor washing and flushing in the development. .
iD: Compared to other projects, how is this furniture center unique?
DPA: Of all the projects I have done, Indonesia Design District is a special one. On the one hand, it’s for a creative community that is close to my personal job in architectural design. As an architect of Indonesian origin who has had the opportunity to design, collaborate and present my works in the region, I understand what such a development will mean and can offer my compatriots in the field of design. So being able to imagine and create such a space to serve and celebrate our local industries, artists and crafts is a privilege in itself.
When conceptualizing the design, we really took a deep look at the purpose of the development in conjunction with the nation’s aspirations, and recognized its potential to encourage creative collaboration between buyers, designers, investors, and artists. This is how we then designed a playground for the creative community. To achieve this, we drew on our in-depth knowledge of the local context and climate as well as our wealth of experience in complex mixed-use retail projects such as Central Park and Kemang Village. Because the brief asked for something outside of the norm, we also leveraged DP Architects’ in-depth knowledge database of building shapes and types, and its interdisciplinary design approach to create a design district. locally relevant Indonesian.
Second, as proponents of positive climate action against its degradation and collapse of biodiversity, the opportunity to realize an urban design scheme that responds to the global call for greener built environments gives the project a additional meaning and purpose. This is especially the case when you consider that the Indonesia Design District will be one of the first semi-outdoor and carbon-friendly developments of its kind in the country. We articulated this through landscaping measures to reintroduce biodiversity to the site, passive design strategies to improve natural ventilation and reduce reliance on electric cooling systems and energy consumption, and development strategies. ” orientation to improve connectivity on the site; that work in synergy to help create more sustainable, resilient and enjoyable cities and communities.
IDD is home to leading design and furniture brands with stunning architecture and store designs that search endlessly for leisure activities and welcoming experiences with every arrival. IDD is now open for booking and limited to 200 tenants from various leading brands to be part of a new lifestyle concept in the country.