Fashion brand Khatreena unveiled its stylish and comfortable ready-to-wear collection on the opening day of Kuala Lumpur Fashion Week 2022, which ends on August 21
LOCAL Fashion brand Khatreena opened Kuala Lumpur Fashion Week 2022 (KLFW) yesterday, while also marking ten years since its inception in 2012.
It was a big milestone for the brand to be a part of KLFW’s opening night, which is also the fifth year it’s been a part of.
This year, the high-end luxury brand returns with a range of versatile, affordable and quality clothing, suitable for different body shapes and sizes.
Fashion enthusiasts saw models parading dressed in Khatreena’s ready-to-wear collection called Live life in attractive colors, textures and patterns.
“I am very happy to share our collection. [It is] something different from last year, which was based on a warm palette,” said brand designer Yang Amat Mulia (YAM) Sharifah Khatreena Nuraniah Tuanku Syed Faizuddin Putra Jamalullail, the eldest daughter of Raja Muda Perlis, otherwise known as Tengku Khatreena. .
“Our branded aesthetic is something that is suitable throughout the day and night. This year we work with elegant tones of Moccona (coffee brand) and flowing fabrics, simple and subtle but [are] easy to accessorize or dress up to customize to your own style.
Her comfortable ready-to-wear, explained down-to-earth Tengku Khatreena, who spoke exclusively to the sunat the Ascott Star Hotel earlier this month.
She got the idea to explore a ready-to-wear collection after taking stock of “the current situation” in the country.
People are returning to work after two years of battling the pandemic, along with an emerging issue of food security and other social issues affecting public welfare.
However, a fashion brand must come up with clothing ideas, be it edgy or creative pieces, and at the same time produce an appropriate and wearable collection.
Tengku Khatreena noted that the pandemic has changed our lifestyles and caused a shift in fashion trends. Most people are now looking for comfortable and basic clothes that can be worn for any occasion instead of turning to rigid and formal dresses.
Considering all these factors, Tengku Khatreena has designed a flexible and affordable collection that can look chic in the work environment and later transition to formal events and after-office parties, as well as be dressed up for a more casual look to get together. friends for brunch at a cafe on the weekend.
At the same time, it should also be able to keep us cool in hot weather.
She said: “Basically it’s for all the women who work really hard during the day and maybe try to find a work-life balance. So we have silhouettes that are both simple and versatile because we want them to style it, depending on how they want to accessorize it.
“Plus, we meet at the right price,” she added. The collection price starts from RM45.
This new collection would be different from his previous collection for KLFW 2021.
“Last year, I designed clothes to fit the transition from the Covid-19 pandemic to the endemic phase. I styled the looks with pockets to keep sanitizers and face masks. It was practical and functional. It was called The endemic collection, featuring Khatreena’s monogram as the motif of the fabric used. My previous creations were very feminine with soft materials. But this year, I tried to bring some structure to the softness of the clothes,” Tengku Khatreena revealed.
mix and match
Defining her fashion brand, she said, “Khatreena is all about mix-and-match design, suitable for women who start the day in the morning and transform the same looks to suit events at night.”
Its mix-and-match pieces are an added bonus in the wardrobe.
“Just like what I’m wearing right now, this can be elevated in a sophisticated style or paired with jeans for a more casual look, or [paired] with what you [already] have it in the closet and accessorized to make it more formal. I try to design versatile pieces,” explained Tengku Khatreena, who wore an orange three-layered outfit for the interview, which looked smart and casual.
A total of ten plays were presented on the runway on opening night. All pieces were created with locally sourced lightweight materials like silk, chiffon and cotton fabrics.
Although Tengku Khatreena didn’t want to say too much about the collection, as it might affect the surprise factor for the audience, she did reveal a bit about her favorite piece.
“A long jacket, an outer garment that can be transformed into a dress”, specifies the designer after careful consideration.
Often, fashion designers are praised for their creative, new, or runway-winning outfits, but not much is said about their personal fashion style.
Some designers like to make simple, basic clothes. Others like to wear what they design – or it could be the other way around, they design what they want to wear.
Their brand can be an extension of their own personal styles.
We wondered about Tengku Khatreeena’s personal style aside from the stunning royal attire she wears for official events.
“I like the fluidity, [slightly] loose, unique colors, and something special or decorative details like embellishments, sequins or lace,” she revealed, adding that she personally loves the concept of layering.
“I love layering and I try to incorporate a whole different type of layering into my clothing line. Layering is not something familiar in Malaysia due to our hot weather,” said Tengku Khatreena.
“We can’t walk around with a jacket in the hot climate. Accordingly, I choose thin, light and soft fabrics which have a cooling effect and are perfect for layering as the wearer would not feel hot under the fabrics.
Khatreena + Moccona
KLFW is also the first time the brand has collaborated with coffee drink sponsor Moccona Coffee. Thus, Tengku Khatreena was inspired by the intensity of the colors of coffee and imagined a range of colors for its new collections.
“Like coffee, different people have different tastes. Likewise, our clothes have a very simple silhouette, but you can style them in your own way to suit your own fashion style.
“The colors we bring for the collection provide a different kind of vibe, and it ranges from brown, green and orange to black and white, the colors related to the coffee brand,” Tengku Khatreena revealed.
At the time of our interview, Tengku Khatreena was preparing and making improvements for the fashion show, and like many designers, she faced challenges before the show, including the limited prep time.
She was not designing “just another collection”, but in fact, it was an extremely important collection for the tenth anniversary of KLFW and significant for the celebration of the brand’s fifth anniversary, added with the special collaboration with Moccona.
Also, as a fashion designer, she had to make sure the collection was aesthetically beautiful or appealing to the public eye, in addition to coming up with a creative design.
She admitted that as a brand owner she “feels the pressure to plan something different”, but at the same time she was excited to share something affordable yet stylish.
A royal touch
Despite the pressures and challenges, Tengku Khatreena revealed that she had always wanted to be a fashion designer since she was just four years old.
“I’ve always been interested in my grandmothers’ clothes. I loved seeing them dress up for formal (royal) events. That’s why I was drawn to fashion, initially,” the soft-spoken designer said.
“At the same time, an aunt of mine studied jewelery and design, and I think that’s when I started to get interested in design.
“I used to play dress up or do crafts. All my toys were related to art or fashion, knitting, embroidery and design.
Tengku Khatreena, being herself a royal, princess and the granddaughter of the sultan of Perlis state, has worn many beautiful clothes admired by many, but one wonders how she feels when she sees others wear one of his pieces.
“I’m very proud,” she said with a happy smile.